|50 is The New 40
It’s time to start enjoying life and all it offers.
Advertisers are trying to determine how to best reach the most affluent group of consumers on the planet.This group of consumers are 50+ years of age and they comprise one third of all consumers in the United States which totals almost 100 million people. This is due to a demographic event of epic proportions which may never occur again in human history, “the baby boom” that transpired during the period of prosperity following World War II. The 50+ generation which is the target of the “NEW FORTY” is the wealthiest general demographic on Earth with the greatest net worth, disposable income, and buying power as measured by any economic yard stick. This is a 2 TRILLION dollar annual market place which the “NEW FORTY” makes available on each episode to our sponsors.
The “NEW FORTY” series along with our hosts Tristan Rogers ( AKA Robert Scorpio of “General Hospital”) and (Former Super Model) Kim Alexis will educate and inform our viewing audience about a myriad of topics ranging from technology in the home and mobile communications, to the latest breakthroughs in health and medicine which are pertinent to all of us. We will traverse the world in search of fun, food and adventure. Individual stories ranging from personal hygiene and age management as well as the lastest fashion trends and the worlds greatest destinations will grace the features on each and every program .We will discuss finance and retirement as well second careers and personal transformation and growth. Please join us on each episode to learn what is new, where to go and the best things to do when you arrive.